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HOW TO MARKET YOUR LIFE

It turns out there’s four table legs when it comes to getting people out to an event. This is just what I’m thinking, because The Rumpus is doing so many events that events are really becoming the model, the way we support ourselves and our fine online magazine.

1. Price. This is the big kahuna. The most important ingredient.
2. Act. What’s on offer. Performers, food, booze, place, DJ. Etc. Everything that a person gets for their money, including the cause their money is going to support. Last year, if you had a party to support Obama, you had to turn people away at the door. Everybody was looking for a reason to give Obama money.
3. Push. This is your personal drawing power, or the organization. Like in San Francisco a certain number of people will come to any event I’m hosting because they know that I host fun events. If an event is ongoing, like Charlie Anders’ Writers With Drinks you can build that crowd. But people are always leaving. “I used to go to that event every Wednesday, and one day I stopped.” It’s not unlike readership for a magazine.
4. Throw. How far the word gets out. Does everybody that might go to your event know about it.

That’s it. These are your table legs. And when you’re throwing an event this is what you take into consideration. I pass this wisdom on to you, free of charge. What I would caution against is a three legged table, if you know what I mean. And a one legged table, as everyone who’s ever eaten off one knows, is particularly precarious. I am available for consulting on your next event.

A review of Christopher Buckley’s Losing Mum and Pop. Question, is it OK to be rich, or is it morally abhorrent? Personally, I’m against it. I think it’s wrong to be rich. And it’s especially wrong to be especially rich, ala the Buckleys. And that’s part of what makes this review so interesting.

I should say that I have rich friends who I like very much. I have lots of friends who have done things I disagree with. And I have done things myself that I disagree with.

But deep down I’m a communist.

We have a new Morning Coffee guy.

Yesterday we had a guest blog editor, Jeremy Hatch, and he knocked it out of the park.

OK, I have to get back to work now. But I’m glad we got to spend this time together.

Yours,

stephen
www.therumpus.net

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