Over at <HTMLGiant>, Adam Peterson and Dave Madden talk about The Cupboard, “a quarterly pamphlet of creative prose.”

“…we do really take the ‘Pamphlet’ part of our name seriously. We want to produce volumes that have that spirit, however hard it may be to define. This informs our visual aesthetic too. We started based on pamphlet designs from the French Revolution though this might change soon. We actually have an intern now, the awesome Heather Wilson, who has been working on some new designs that take us in the direction of art done during the French student protests in 1968 (apparently we don’t care what our stuff looks like as long as it’s French). The volumes themselves we work with a couple of different designers and try to go in the direction of the work rather than force our aesthetic on them. I hope we do a good job. Part of featuring one writer is that we can let their work infuse the object which hopefully makes it something they’re proud of and a different publishing experience from, say, placing their work in a typical journal.”

Neat-o.