Pants-Gate
When we announced our new Dear Sugar t-shirts (order here for $25) we flew in two models from Los Angeles to show the world what the shirts would look like.
Being arty and slick we had the guy model in jeans, looking like a young James Dean, without the cigarette. We asked the girl not to wear any pants, because we thought that would be interesting. How wrong we were.
We realize now that was a sexist decision. It’s either everybody in pants, or nobody in pants. We asked the models back (airfare plus overtime) to correct our mistake.
NOT SAFE FOR WORK





September 30th, 2010 at 9:51 am
I noticed the pantslessness right away and was bothered by it, but love Sugar so much that I didn’t say anything. That might not say much about my, umm, moral fibre, but it does say a great deal about the power of Sugar.
September 30th, 2010 at 9:53 am
mo pants mo problems.
September 30th, 2010 at 11:46 am
I ordered/paid for one of these shirts, but how do i specify my size?
September 30th, 2010 at 11:52 am
And by “girl,” you mean “American Apparel model.” What a “mistake.”
September 30th, 2010 at 12:31 pm
Yet another reason that I heart The Rumpus.
September 30th, 2010 at 12:33 pm
I’d buy a shirt of the cocky guy wearing the shirt. Maybe.
September 30th, 2010 at 12:59 pm
like lily said… is there just one size? ma boobies wanna know.
October 1st, 2010 at 7:50 am
What? Only male t shirts? We’s built differently….
October 1st, 2010 at 8:00 am
There are male and female cuts available. Just specify type and size in your order : )
October 4th, 2010 at 7:06 am
So wait. No pants is sexist but you’re a-ok with the shirt saying “motherfucker”? And NOW its NSFW? Ha. You guys are funny.
Srsly tho who wears pants with a shirt that says “motherfucker”?
October 4th, 2010 at 8:51 am
It’s true, once people notice the word motherfucker on your shirt, they won’t notice whether you have any pants on. (Another reason to buy, saves money on pants!) I’m betting that over 50% of people who love the Sugar column will not wear a MF tee shirt, though. I don’t want people to read my shirt that closely, personally.
October 5th, 2010 at 12:10 pm
I will gladly pay 25 bucks for such a fine looking shirt, but Jillian from the original thread is right…what about the fat writers? We’re gonna need at least some 2XLs up in here
October 5th, 2010 at 1:16 pm
The male shirts are unisex so you could order a male xl?
October 5th, 2010 at 6:37 pm
I didn’t even notice the pants-lessness. I was too focused on the awesomeness of having the Sugar shirt. But you can damn well bet I’ll be pantless most of the time I’m wearing that shirt!
October 7th, 2010 at 1:59 pm
Seems an easier solution would have been to crop her photo shorter the first time…about an inch higher and none of us would have been the wiser about her bareness. Going to buy me one of these lovely things now!
October 7th, 2010 at 2:04 pm
Sure Molly. It “seems” easier.
October 7th, 2010 at 2:17 pm
The Rumpus never takes the easy way.