There’s an incredible piece in the Times today about The Awl, a Gawker type blog that is much smarter than Gawker. There are times when The Awl makes judgements and doesn’t even try to get at something resembling the truth, even when it would be extremely easy for them to do so.
But it’s a good publication, for what it is. Better than most. And I have to admit being taken by what they’re making in advertising. They have only slightly more traffic than we do but we’re making a magnitude less money. The only reason we can live off what we make on The Rumpus is because of the book club.
But would advertising kill The Rumpus? If it wasn’t on the home page but only a banner on the top of the article pages?