Milk Just Got Offensive

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Uh oh—here is the latest reason to be offended by normative gender divisions. The California Milk Processor Board has a new advertising campaign that focuses on the milk’s ability to alleviate PMS symptoms because of its vitamin D and calcium levels. The campaign’s approach to promoting this health benefit, however, is a sexist display of men with gallons of milk, cowering in fear of PMS-ing women counterparts.

“Don’t you just love when men tell you how to laugh at yourselves and your wild mood swings, ladies? A healthy, balanced diet is a thing of beauty. But with its ugly new campaign, the milk board just might find a whole lot of rampaging female consumers suddenly feeling mighty lactose intolerant.”


Sam Riley is an adult who works at McSweeney's. More from this author →