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Rumpus Book ClubThe Blurb
At The Millions, Alan Levinovitz provides us with a brief history of blurbs, touching on their propensity for hyperbole, fakery, and shameless cronyism.
“When did this circus get started? It’s tempting to look back no further than the origins of the word “blurb,” coined in 1906 by children’s book author and civil disobedient Gelett Burgess. But blurbs, like bullshit, existed long before the term coined to describe them (“bullshit,” in case you were wondering, appeared in 1915). They were born of marketing, authorial camaraderie, and a genuine obligation to the reader, three staples of the publishing industry since its earliest days…”
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