At The Columbia Journalism Review, Michael Meyer talks about e-reader movement, and how The Atavist and Byliner paved the way for larger publishers to push out e-singles.
E-singles differ from e-books in that they’re usually no longer than a novella. They are saving the once shrinking presence of longform work.
“’We’re combining aspects of the magazine and book model,’ says The Atavist’s CEO and cofounder Evan Ratliff. ‘It’s a matter of finding how those pieces fit together.’ That means The Atavist crew can cobble together revenue ideas from either industry, but at the same time they’re constrained by existing consumer expectations for both industries.”