What’s in a Name?

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But as writers, what are we supposed to do if we have a super common name? Do we get a pen name? Do we find an SEO expert? Do we just kind of ignore the issue and hope our names will float to the top of the Google search results someday, somehow?

Over at the Ploughshares blog, Daniel Peña discusses the struggle of sharing a name with many other people, and how it affects his Google search results.


Guia Cortassa was born, lives, and works in Milan, Italy. After working as a Contemporary Art curator, she went back to writing. She is a contributing editor for Ondarock and her writing has appeared on Rivista Studio, Flair and the Quietus. She compulsively tweets @gcmorvern. More from this author →