Posts Tagged: branding

Branding Books

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Even after spending so much time, effort and money on getting the dust jacket just right, most publishers go back to the drawing board to design the paperback version. That always seems to me like a waste of hard-won brand awareness, but I’m told most books don’t sell well enough to establish any brand awareness…

For the Washington Post, Ron Charles looks at how publishers re-brand books once they move to paperback.

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