Posts Tagged: branding


The Rumpus Interview with Aliza Licht


Aliza Licht, former SVP of Communications for Donna Karan International, talks about her debut career guide, what she wishes she knew when she was starting out, and how to build an audience on Twitter. ...more

Branding Books


Even after spending so much time, effort and money on getting the dust jacket just right, most publishers go back to the drawing board to design the paperback version. That always seems to me like a waste of hard-won brand awareness, but I’m told most books don’t sell well enough to establish any brand awareness…

For the Washington Post, Ron Charles looks at how publishers re-brand books once they move to paperback.