Posts Tagged: branding
(adj.); having a well or suitable name
From Dickens with his bitter Gradgrind to J. K. Rowling with her sour Voldemort, authors have long understood that names help establish character.
—Neal Gabler, from “The Weird Science of Naming Things”
A rose by any other name would smell just as sweet… wouldn’t it?...more
Even after spending so much time, effort and money on getting the dust jacket just right, most publishers go back to the drawing board to design the paperback version. That always seems to me like a waste of hard-won brand awareness, but I’m told most books don’t sell well enough to establish any brand awareness…
For the Washington Post, Ron Charles looks at how publishers re-brand books once they move to paperback....more
Good things happen when people who grow up listening to Thriller become poets.
There’s going to be a new Bukowski exhibit down Southern California way, including his “annotated racing forms” that will teach you his system for playing the horses.
Jason Pinter takes on the idea that men don’t read....more