Posts Tagged: self-promotion
At Lit Hub, Ilana Masad outlines the importance of publicists in generating buzz for new books in a social media saturated-environment, and the struggle many authors face to generate their own publicity at small presses without the resources to do more:
The difference between being published with a “Big 5” publisher versus a small or independent press is not necessarily how much work the writers have to do, but how much that work gets noticed.
Does the idea of marketing the book you’ve slaved over for years cause nothing but dread? No problem! Minimize the time you spend thinking about your book’s promotion by taking small steps that can be completed in five minutes or less....more
Even after authors finish writing their book, they have plenty of work to do to promote it. With so many books and limited space in media outlets, the literary hustle is a major part of any book launch. Over at Publishers Weekly, Camille Perri looks at the challenges and subjectivity of book coverage:
I also try to remind myself that even though the list of books that garner the most buzz each season can feel arbitrary or even disheartening, I do believe the cream rises to the top.
Should writers retweet their own praise? Insofar as Twitter is a platform for self-promotion, sharing positive reviews seems logical—but when a publishing medium does double duty as a sphere of social interaction, this logic gets complicated:
Twitter, as a public platform, is intrinsically performative (to pretend otherwise is disingenuous), yet the performative nature of it is undercut and often ameliorated in ways that make Twitter tolerable and even enjoyable, by some level of honesty…In that way, Twitter and its ethics are not so different from, and no more thornier than, actual life.
Though it can be hard to remember between tweeting at your favorite writer and joining a Facebook event page for a reading, there was a time when many authors led reclusive lives with minimal self-promotion.
Bookish has rounded up a list of some of the most private (Salinger, Pynchon)—and their modern-day, super-public opposites (John Green, Susan Orlean)....more
I want to write this in third person, like, The LA Times book blog interviews Stephen Elliott about The Rumpus. But that just seems fake and dumb....more