A FAN’S NOTES: Beautiful Losers

My home town’s minor league hockey team went through several transformations when I was growing up. First they were called the Dusters, a name that evoked dirt roads, not slick ice. The team’s logo back then—a cartoon caveman holding a hockey stick—appealed to me as a kid, and I was therefore disappointed when the team ditched their identity and became the Binghamton Whalers. I liked the cool graphic of their new logo, though—they turned the blubbery green “W” from the NHL’s Hartford Whalers on its side, so it became a “B” shape with a whale tail on the left-hand edge of the letter

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When I was in high school, the Binghamton Whalers hired a new coach, and the coach’s son wound up in my French class. (He was Canadian, so French class was not a problem for him.) Supposedly the kid was a tremendous hockey player; he certainly looked the part, broad-shouldered and lean, with a leonine gaze—he always seemed to be waiting for a rewarding opportunity to sprint after something weaker and slower. But I wound up feeling sorry for him. He never really fit in or befriended anyone. I’m sure the girls were curious, but the only romantic inclination the young hockey prodigy ever expressed was a desire to eat a meal off our 50-year-old French teacher’s bosom. I imagine that, at home, his father told him that our little town was just a stop on the way to something bigger and better—a more lucrative coaching job, a sweet hockey scholarship, years of glory as a bruising winger. Whatever. My old classmate might be in the NHL now for all I know, or his career may be over; maybe he never made it.

After I graduated from high school, the hockey team changed its name again, to the Binghamton Rangers (official team motto: “We’re In a Winning Mood!”). I went to a Rangers game once when I was home from college and recognized the overweight guy steering the Zamboni, that boxy vehicle that re-polishes the ice between periods until there’s a bright liquid sheen over the scarred surface of the rink. The driver had been a merciless bully in seventh grade, someone I’d genuinely feared. I thought, Good, you bastard, you got what you deserved. Driving the Zamboni at hockey games, having that as your job, that’s like a Jean-Paul Sartre play.

Later the Rangers became the Icemen (motto unknown, but note that, despite the fact that I’m writing a literary sports blog, I am resisting any Eugene O’Neill references). These days the hockey team is called the Binghamton Senators, and their mascot is truly evil-looking, some sadistic Roman centurion on skates. How far we’ve come from the gentle, seemingly stoned caveman tooling around with his anachronistic hockey stick.

Ultimately I think the identity flux that my hometown hockey team has suffered says a lot about the place itself. The area of upstate New York where I’m from has been depressed for years; all that hockey-team re-branding is a natural response, an urge to improve or escape, to make it new when it’s really just the same old place. One bright spot in Binghamton has been the university, one of the top SUNY campuses in the state, but even that has an odd history of tangled marketing: first it was Harper College, then SUNY Binghamton, and now we’re all supposed to call it Binghamton University (or B.U., if you prefer). When I was a kid, the university was a Division III school with no accomplished sports teams to speak of; they’ve now moved up to Division I. The basketball team name used to be the Colonials; since then, they’ve been renamed the Bearcats. If, like me, you’ve been absorbed by the NCAA Men’s Basketball tournament lately, you may have seen Binghamton matched up against mighty Duke in the first round. The Bearcats (seriously? the Bearcats?) got rocked 86-62, but my hometown paper (this is the newspaper my dad used to read at the kitchen table) turned the bottom line into a story of plucky heroism. The front page featured a huge color photo of a Binghamton player fighting for the ball, accidentally smacking a Duke player upside the head. Take that!

But Binghamton won’t be this year’s Cinderella story, dancing its way deep into March Madness. Too bad: my hometown could have used a boost. In general, the underdog story—and the great thing about college basketball this time of year is that it inevitably generates great underdog stories—is partly about a renewal of hope in a place that has been pinched by hopelessness. That’s why the heroes in sports movies always seem to come from down-and-out towns. And that’s why I didn’t love John McPhee’s recent New Yorker piece about lacrosse. Although McPhee, that elder statesman of American non-fiction, does a wonderful job breathing life into his research (he even reveals that Edgar Allan Poe’s eponymous grandnephew played lacrosse for Princeton in 1888), he sort of dismisses one of the great underdog stories in American sports. He notes that the Iroquois, who invented lacrosse, still field competitive teams in international tournaments despite being “populationally outnumbered.” Then he goes on for pages about the Princeton University lacrosse team. Passing over the Iroquois story to cheer on Princeton! No sensitivity to the allure of the underdog.

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One reason I’m fascinated by the changing of the Binghamton hockey team names: it’s a flat-out refusal on the part of my hometown to admit they’re the underdog. Dusters? Hell, no—we’re the Senators! We’re the Bearcats! But there’s dignity in the underdog that comes from acknowledging all that you’re up against. And you, Binghamton, are up against it. Anyway, what the hell is a bearcat?

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5 responses

  1. The university which employs me has a similar issue with its mascot’s identity. Officially, we’re the Owls, and the logo is meant to evoke a fierce hunter of the night, swooping out of the shadows to devour its prey. Except that we’re the burrow owls, because the university contains a burrow owl sanctuary on its grounds. Burrow owls aren’t fearsome–they’re far more likely to cute you to death. They’re about 4 inches tall and live in holes in the ground–a fact made most famous by the song “Stuart” by the Dead Milkmen.

    I wish our university would embrace that attitude about its mascot. After all, Florida Atlantic is a smallish school, especially sports-wise, in a state strewn with powerhouses–we’re not likely to ever compete on the same level as the Gators, the Hurricanes or the Seminoles, or maybe even the Bulls or the Golden Knights–so we ought to revel in our burrow-owl-ness, and throw it in the opponents’ faces on those occasions when we have success. I mean, it might be humiliating to lose to an owl, but to a 4-inch burrow owl that’s surviving thanks to a sanctuary? That’s really bad.

  2. Brian Schwartz Avatar
    Brian Schwartz

    Hey Brian Spears,
    Thanks for that response–I love the idea that the Dead Milkmen are somehow connected to your university mascot controversy (though I’ve never heard the song “Stuart”).

    Embracing the Burrow Owl mascot would be almost as good as UC Santa Cruz going with the Banana Slugs.

  3. my take on the name change was to remove the ‘stigma’ of ‘state’ in SUNY. which I think sucks, really. another public ed. slight in my book.

  4. Thanks for such a nice post.

    Regards
    reefs

  5. Great little essay… however, I think you missed the mark… I figured “beautiful losers” would reference Binghamton’s championship drought, not bash their economy and the team name changes. The team hasn’t just “changed names.”

    The Dusters began play in NAHL and were beloved, the highest attended minor league franchise of the 70’s no matter the league. Before Detroit, The Hockey News in the 70’s referenced Binghamton as “Hockey Town USA.” Binghamton also had the largest Booster Club in all of hockey, including the NHL. That team was the original, and the team name clicked with those that know Binghamton is in Broome County, and made a clever reference to broom dust. Plus in old canadian hockey lingo “to dust,” meant to skate by quickly or beat the defense. The Dusters moved up into the AHL in 1977.

    Their name would change in 1980 when the Hartford Whalers bought the local hockey franchise, and rebranded it in their image, this was not a move done locally. The team was eventually sold back to locals in the mid-80’s, but at that point the affiliation remained with Hartford so the name stuck. When the affiliation went sour in 1990, and the New York Rangers became the new NHL parent club, it made no sense to keep the name Binghamton Whalers, as the Hartford Whalers would now be affiliated with some other team. So Binghamton became the Rangers too, and that was a marketing ploy, tying the team to the popularity of the New York Rangers throughout the region. Madison Square Garden would turn around and throw an insane sum of money at the local owners to purchase the team in 1997 and then they moved it away.

    So that meant a new franchise in the UHL came to town and filled the void left with less than 2 months to plan… that team became the Icemen as Dusters wasn’t owned locally, despite pressure to get it, and when the owner of that team tried to pursue the AHL again, although his deal fell through, the old Binghamton Whaler-Rangers owners stepped up with partners and secured the purchase of Ottawa’s dormant franchise and an affiliation with them, and with that ownership came back basically their tradition of taking the parent club’s moniker, so the Senators name came to town.

    Binghamton and current management has embraced the past, they aren’t trying to be shiny and new, selling “old time hockey” and having frequent retro nights where the Sens wear Whaler and Duster jerseys. Plus fans can buy past team merchandise at the souvenir stands! Entering it’s 5th decade of continuous professional hockey, despite the name changes… the league’s smallest city, in the league’s smallest building, Binghamton continues to prove it belongs. Your lovable losers are one of the true hockey towns, in it for their love of the game. After all, they are the longest running continuous minor league hockey city to NEVER win a championship… yet their fans keep coming – bad economy or not!

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