An Ugly Policy from American Apparel

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A “pissed-off American Apparel store manager” has blown the whistle on Dov Charney’s latest business strategy.

It seems the CEO “is demanding the firing of employees he deems unattractive and thus detrimental to the ‘AA aesthetic,’ as he feels they may be hurting his bottom line.”

The tipster reports that flagging summer sales have Dov demanding employee group photos from AA store managers so that he can “personally judge people based on looks.” In the name of “aesthetic” Dov is encouraging that anyone “he deems not good-looking enough to work there” be fired. At risk of stating the obvious the store manager writes “this is blatant discrimination based on looks.”

Read the whole email here. It’s news like this that makes us at The Rumpus happy we don’t have an American Apparel near headquarters.


Isaac Fitzgerald has been a firefighter, worked on a boat, and was once given a sword by a king, thereby accomplishing three out of five of his childhood goals. Formerly of The Rumpus and McSweeney’s and most recently the founding editor of BuzzFeed Books, Isaac is now the co-host of BuzzFeed News’ Twitter Morning Show, #AMtoDM. He also appears frequently on The Today Show to talk books, and is co-author of Pen & Ink: Tattoos and the Stories Behind Them and Knives & Ink: Chefs and the Stories Behind Their Tattoos (with Recipes) (winner of an IACP award), and the author of a YA novel and picture book forthcoming from Bloomsbury. He uses Twitter. More from this author →