Sharing is caring on the Internet. The idea is that magazines and newspapers, struggling for survival, want one thing: more distribution. So why not make it easier for bloggers and writers to embed posts on their sites, rather than having to waste their time fussing with copy and paste?
Not only does it make it easier, it also makes attributing props where props are due, avoiding all this fighting over copywrite issues and the debate that aggregation is basically stealing. That’s where the release of the new embeddable posts from Business Insider comes in.