Looks like they don’t have Noël Godin covered. I love a scoop! So I submitted the following:
Godin is a writer and critic but is best known for throwing cream pies in people’s faces. Since 1969, Godin has planted cream pies on the novelist Marguerite Duras, French president Nicolas Sarkozy, and Bill Gates. Godin is somewhat like a Van Helsing armed with baked goods to the eternally self-important dandy (and thinker too, I guess) Bernard Henri-Levy, whom Godin has “entarted” many times over the years.
Here is video of a classic BHL “entartage”: