So there was a great piece in the LA Times last week about Art Laboe, an 84-year-old veteran radio host in Los Angeles whose long history and oldies show has forged a deep cross-cultural connection with the Latino community.
Laboe may be old news to some, but that’s all the more reason to say hats off to the LA Times for putting a story on him up front. Better late than never. (Even the LA Weekly hasn’t done a cover on Laboe, although Ben Quiñones has mentioned him several times.) Esmeralda Bermudez‘s story was well-told and refreshingly written for the stuffy ol’ front page. Human interest can have real heart. (As always, in Column One.) The piece could been longer, a real profile — but, well, you know… Still, really satisfying:
Phone lines flash six nights a week inside a dimly lit Hollywood studio where Art Laboe sits before his microphone, faithful to his old-fashioned format: playing sentimental oldies and taking dedications. For more than 50 years, his deep, soothing voice has been as cherished among Latinos in the Southwest as Chick Hearn’s rapid-fire staccato once was among Lakers fans.
The 84-year-old disc jockey helps them celebrate anniversaries, mourn their dead and profess their love. He is the intermediary who reconciles arguments, encourages couples to be affectionate, sends out birthday wishes and thank yous.
His program, which is especially popular among listeners 25 to 54 years old, has consistently ranked near the top of its evening time slot, according to the ratings firm Arbitron. The Art Laboe Connection plays in more than a dozen cities in four states and draws about a million listeners a week.
“His show was the first place a young Chicano kid had to air his feelings, the first place you could say something and be heard,” said Ruben Molina, author of two books on Chicano music and American culture. “It was like an intercom where you could tell the world — our world — ‘I’m sorry’ or ‘I love so-and-so’ and everyone knew the next day.”
…
When rock ‘n’ roll struck in the 1950s, Laboe launched a live broadcast from Scrivners, a drive-in restaurant in Hollywood. Masses of teens crowded around him to request songs and dedications, and his career took off.
He wanted to be a concert promoter, bring in big bands. But the city of Los Angeles banned youths younger than 18 from attending public dances and concerts. So he decided to host shows in El Monte, which attracted teenagers from the Eastside and its growing Mexican American population.
Latinos poured in to see Chuck Berry, Ray Charles and Jerry Lee Lewis at the now-defunct El Monte Legion Stadium. Laboe played the rhythm-and-blues and doo-wop these youths craved. He compiled his fans’ favorite songs on vinyl records, eight-tracks, cassette tapes and ultimately compact discs featuring Mexican American acts. He learned to pronounce Spanish names.
“It was never intentional,” Laboe said. “The connection was there and when they came, I welcomed them with open arms.”
Laboe became part of the emerging Chicano identity in Los Angeles, his voice and music the soundtrack of lowrider shows and nights spent cruising Whittier Boulevard. He is the only non-Latino selected as grand marshal of the East L.A. Christmas parade and is a favored award recipient among Latino organizations. At their functions, he says, he is often “the only white guy in the room.”
If you want to see Laboe being the only white guy in the room, there is also a short slide show with audio.
