Aggregators Always Win


Netflix, the largest video service in the world, has its own kind of customer loyalty that no other company is close to matching.

It’s not only upsetting to the small neighborhood video stores, but to big companies like Apple, who use historical events to explain Netflix’s dominance (“Time Warner CEO Jeff Bewkes famously likened the relentless march of Netflix to the Albanian army’s trying to ‘take over the world.’”) This has everything to do with the contemporary state of media—aggregators instead of content creators are the real money-makers. This has apparently been true for a while, since back in the 90’s when cable stations collected old movies and cartoons.

Sam Riley is an adult who works at McSweeney's. More from this author →