On Advice and Sugar’s Anonymity

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As linked to earlier today, Sugar, our favorite weekly advice columnist, got written up in The New Republic. Ruth Franklin recognizes the dedicated band of followers that depend on their weekly Sugar fix, and calls her “the ultimate advice columnist for the Internet age, remaking a genre that has existed, in more or less the same form, since well before Nathanael West’s acerbic novella Miss Lonelyhearts first put a face on the figure in 1933.” Worthy praise for our amazing columnist, whose words we seem to need more and more.

Franklin closes the piece by making this point: “Sugar’s anonymity means that she, too, can be everything to everyone: Her blankness is a perfect foil.” There is a freedom in anonymity—but do we need it?

Thus, I am posing this question to Sugar advocates far and wide—should Sugar reveal her true identity or not?


Sam Riley is an adult who works at McSweeney's. More from this author →