The “40K in 40 days” campaign is raising money to open La Casa Azul Bookstore in East Harlem. Contribute before October 24th, and every dollar invested will be matched by a donor.
“La Casa Azul Bookstore will sell new & used books, coffee, pastries, art, clothing and locally-made cards and gifts. A fresh stock of books by local and Latino writers will help solidify our niche as a purveyor of authors of local and regional interest. La Casa Azul Bookstore will cross-promote with local businesses to highlight the importance of sustainability & buying locally. We will continue to work with area schools and nonprofits to promote literacy in the East Harlem community.”
