At SF Weekly, Anna Pulley doles out advice on social media self-promotion. She reveals how to gain exposure without feeling silly or guilty, reminding us that social media is a community, and it helps to treat it as one.
“People want to share things that have value, either to them personally or their careers or for some greater purpose, like a charity or cause. To that effect, if you’re just writing about yourself, this will be harder. Wit and cleverness get you in the door at some places, but helping others succeed provides the most return on your investment.”