“The idea of ‘cleaning out’ Facebook friends is getting more popular: The percentage of people unfriending other Facebook members rose from 56 percent in 2009 to 63 percent in 2011. In gross terms, 158 million people were unfriended in 2009, and more than a half a billion in 2011.”
GOOD explores the potential implications of this epidemic on the company’s interconnectedness, advertising, and investing.
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