At The New York Times, David Carr takes a closer look at the blend of business, journalism and software that characterizes Brooklyn-based multimedia storytelling platform-cum-publisher, The Atavist.
“Part of the reason The Atavist works is that it meets a need that its founders had in their own lives… and was not conceived in a bald effort to exploit a market. They wanted a tool and a platform that would be fungible enough to allow articles to be sold for the iPad, the Kindle and other e-readers.”
