I can imagine complaining along these lines in an editorial meeting at a British publishing house, and being sighed at: “Yes, of course the 1960s cover is beautiful – I love it – but Waterstones and Tesco won’t stock it.”
At the London Review of Books‘ blog, Fatema Ahmed takes a critical look at the cover of a new edition of The Bell Jar, which depicts a woman applying makeup.
Helpful hint for future cover designers: The book’s protagonist Esther was not suicidally depressed because she couldn’t find the right shade of lip gloss.