Here is an actual thing said by an actual sports marketing executive to a group of commissioners trying to reform college sports:
“You sold your souls, and you’re going to continue selling them. You can be very moral and righteous in asking me that question, sir…but there’s not one of you in this room that’s going to turn down any of our money. You’re going to take it. I can only offer it.”
Read Taylor Branch’s Atlantic essay for more on scandal, corruption, and exploitation in college athletics. It’s long but riveting the whole way through, even for those of us who can’t tell the difference between a basketball and a football.