Apple: Home to iTherapy

In a time when the young and old, the technophiles and the technophobic flood Apple stores, an employee writing under the pseudonym of J.K. Appleseed seeks to give readers a glimpse into the lives of those who work behind the Genius Bar.

In our technology-driven age, those who come in for customer service are often seeking a deeper form of therapy.

“See the lady that Dana is talking to?,” he says. “Her cat just died. So did her hard drive.”

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