Mike Lacher’s “Our Killer Appears to Be a Millennial” describes a half-baked plan to find a killer (who is between the ages of 18 and 35 and always connected to his mobile device) by using content “that feels authentically shareable– vines, photos, longreads, whatever.”
“This sick bastard loves to engage actively with brands if they approach him in an authentic fashion… He doesn’t have time for print, television, or the desperate pleas of his hapless victims.”
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