Ed Hardy: Way Cooler than You Knew


Did you know Ed Hardy is not just a brand name, but an actual person?

And that after becoming “the first Westerner to work with a traditional Japanese master” of tattoo art, he led the “current tattoo renaissance” with an emphasis on individualized expression rather than the mere copying of classic designs?

For the LA Review of Books, Margot Mifflin looks at Hardy’s new autobiography–and how the brand we all love to hate stands in stark contrast to his life’s work and overall artistic mission.

Lauren O'Neal is an MFA student at San Francisco State University. Her writing has appeared in publications like Slate, The New Inquiry, and The Hairpin. You can follow her on Twitter at @laureneoneal. More from this author →