In the face of rampant negative body image and self-esteem issues, New York City is launching a campaign to help girls declare, “I’m beautiful the way I am.”
Samantha Levine, the Bloomberg aide behind the campaign, cites one of Cheryl Strayed’s Dear Sugar columns as an inspiration:
“I think being a woman in this society, it’s sort of impossible to not be aware of the pressures there are around appearance, around weight, around trying to always look a certain way,” Ms. Levine said.
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