70 Years of Penguin Design

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We all have a few Penguin books on our shelves, with their characteristic splash of orange and that cute little black-and-white Antarctic avian.

But how well do you really know Penguin’s cover design?

On her graphic-design blog Design Context, Lizzy Gosney sifts through seventy years of the publisher’s history to find all sorts of surprisingly interesting information about logos, fonts, and color schemes.

We especially like the retrospective of all the penguins, puffins, and pelicans that have ever graced Penguin’s book jackets.


Lauren O'Neal is an MFA student at San Francisco State University. Her writing has appeared in publications like Slate, The New Inquiry, and The Hairpin. You can follow her on Twitter at @laureneoneal. More from this author →