How Writing Helped Connu’s Founders with Business

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Last year, writers Susannah Luthi and Niree Perian launched Connu, a sort of literary magazine in app form that curates short stories for readers. (We blogged about their Kickstarter campaign back in June.)

You’d think creating apps and writing fiction would go together like water and oil, but Luthi says it was actually surprisingly helpful to approach business from a writing background:

I’ll paraphrase John Trimble’s Writing with Style: What you build (or write) should be worth people’s attention. Never waste people’s time. Offer variety and delight. And remember that nine-tenths of product design is design tweaking, just as nine-tenths of writing is re-writing.


Lauren O'Neal is an MFA student at San Francisco State University. Her writing has appeared in publications like Slate, The New Inquiry, and The Hairpin. You can follow her on Twitter at @laureneoneal. More from this author →