According to Nicole Bernier, reading groups and book clubs are more and more becoming heavy influencers of the publishing industry, remaining the best social way to read and discuss a book.

“But the strength of the book-club phenomenon is that even if some are doing extraordinary things, the average book club doesn’t have to. They make a difference in a book’s success by doing the ordinary thing in small clusters all around the country,” Bernier writes in her essay on The Millions, explaining this (not so) new trend.