Ambitious Book Clubs
According to Nicole Bernier, reading groups and book clubs are more and more becoming heavy influencers of the publishing industry, remaining the best social way to read and discuss a book.
“But the strength of the book-club phenomenon is that even if some are doing extraordinary things, the average book club doesn’t have to. They make a difference in a book’s success by doing the ordinary thing in small clusters all around the country,” Bernier writes in her essay on The Millions, explaining this (not so) new trend.