The Reading Rainbow Industrial Complex

By now just about everyone has probably heard of the Kickstarter to bring back iconic children’s television show Reading Rainbow. News reports on the millions raised by the campaign are often outdated before they’re even published ($3.2m as of Sunday night). But is it all about the children? MobyLives explores how the former host LeVar Burton bought the rights and now operates the show as part of a for-profit company.

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