Indie Bookstores Win Amazon/Hachette War

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The ongoing battle between Amazon and Hachette has been a boon for independent booksellers. Hachette’s refusal to capitulate to Amazon’s demands has meant that big-name books, like J.K. Rowling’s latest mystery The Silkworm (published under the pen name Robert Galbraith), can’t be pre-ordered from the online giant. According to the New York Times, Seattle indie bookseller Third Place Books took the opportunity to offer their own pre-order option for customers with personalized delivery services:

Third Place Books began featuring “The Silkworm” prominently on the home page of its website, offering hardcover copies at a 20 percent discount along with free, in-person delivery the day the book was released, which was Thursday. Mr. Sindelar, along with several other store employees, delivered the books (although a surprising number of customers said not to bother — they wanted to come into the store for their copy). He also handed out what he called “Hachette swag bags” with a T-shirt and advance copy of a coming Hachette novel. Some buyers also received a surprise visit from a local author, Maria Semple, who wrote the best-selling book “Where’d You Go, Bernadette.”


Ian MacAllen's fiction has appeared in 45th Parallel Magazine, Little Fiction, Vol 1. Brooklyn, Joyland Magazine, and elsewhere and nonfiction has appeared in Chicago Review of Books, The Negatives, Electric Literature, Fiction Advocate, and elsewhere. He is the Deputy Editor of The Rumpus, holds an MA in English from Rutgers University, tweets @IanMacAllen and is online at IanMacAllen.com. More from this author →