The Colbert Bump helped propel Edan Lepucki‘s California to the third spot on the New York Times bestseller list. Lena Dunham’s endorsement helped sell Adelle Waldman‘s The Love Affairs of Nathaniel P. Celebrity and celebrity endorsements have long played a role in moving products. Jason Diamond, writing over at Flavorwire, explains that today’s endorsements go beyond Oprah’s Book Club:
Things are different these days. Celebrities (or their publicists or assistants) can knock out book suggestions and get them out to their countless fans with the click of a button. One perfect example, who we’ve talked about more than enough around these parts, is James Franco. You know James Franco: you know everything he does, everything he claims to do, and basically everything else about the James Franco Complete Package.