The changing economics of the publishing industry may be hurting profits, but it has also allowed writers room to experiment with new forms that are often more challenging to readers than has been allowable in the past. Instead of meeting declining sales with pedestrian replicas of past successes, authors are taking greater risks, and often rewarded for it, explains Thomas McMullan at the Guardian:
Perhaps the taste for inventiveness stems not so much from reaching back into modernism, but more from the desire to find something representative of the physically detached, digitally connected way most of us communicate, just as Joyce was compelled to find a new way to express the rapidly changing face of the early 20th century. This isn’t about highbrow mimicry, but finding the best way possible to write about today’s reality.