This is the biggest thing, we gotta appeal to sesquicentennials. You know who I’m talkin’ about, these youngsters that have been coming of age in the 1910s and 1920s. They’re obsessed with what’s current and modern. They have at least one telephone in the home. They’re not afraid of bicycles. They want to see soft-shoe numbers now and they’re not gonna wait around for your traveling company to make it to their city. We gotta make more shortform, shareable content for these whippersnappers. It needs to be lightweight enough for them to easily share with their peers over telephone or during a quick soda.
Find here a meditation on the question, What if vaudeville marketed like print journalism?