Literary Product Placement

George R.R. Martin’s A Song of Ice and Fire isn’t native advertising for Sparkling ICE and Fireball Cinnamon Whiskey… but a brand manager can dream.

Over at Electric Literature, Lincoln Michel wonders what would have happened if famous literary works were meant to be a forum for advertising.

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Guia Cortassa was born, lives, and works in Milan, Italy. After working as a Contemporary Art curator, she went back to writing. She is a contributing editor for Ondarock and her writing has appeared on Rivista Studio, Flair and the Quietus. She compulsively tweets @gcmorvern.

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