Don’t discount the power of memes to control minds. The National Post reports:

Feminist Ryan Gosling is an “image macro,” a photo superimposed with text to humourous effect — and frequently employed for political ends. The ultimate takeaway from the University of Saskatchewan study, say the researchers, is the somewhat surprising revelation that these memes could actually be affecting people’s belief systems.

Lyz's writing has been published in the New York Times Motherlode, Jezebel, Aeon, Pacific Standard, and others. Her book on midwestern churches is forthcoming from Indiana University Press. She has her MFA from Lesley and skulks about on Twitter @lyzl. Lyz is a member of The Rumpus Advisory Board and a full-time staff writer for the Columbia Journalism Review. More from this author →