Annoying Authors

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Writer Delilah Dawson on why self-promotion for authors is a bad idea:

From the very beginning of my writing career, I’ve been told that publishers want a writer to have a brand, a platform, a blog, a built-in army of fans. But that was 2009, and now it’s 2015, and that doesn’t work anymore. Book blogs become paid services, giveaways become chum pits, conference-goers dump purses full of business cards out in the trash to make room for more free books that they won’t read. It is virtually impossible to get your blog seen or your book discovered. We are glutted with information, and yet our answer to “How do I get people to buy my book?” is social media marketing, which is basically throwing more information out into the void.


Lyz's writing has been published in the New York Times Motherlode, Jezebel, Aeon, Pacific Standard, and others. Her book on midwestern churches is forthcoming from Indiana University Press. She has her MFA from Lesley and skulks about on Twitter @lyzl. Lyz is a member of The Rumpus Advisory Board and a full-time staff writer for the Columbia Journalism Review. More from this author →