Chipotle’s Cultivating Thought campaign, which has put essays from the likes of George Saunders and Aziz Ansari on takeout bags and soda cups, will expand next year to include a contest for young writers. Students can submit an essay on “a time when food created a memory” through the end of May. Chipotle will not only print the ten grand prize winners’ work on their burrito bags—they’ll also throw in a $20,000 college scholarship each for good measure.