Internet Fame Won’t Sell Your Books


Internet fame probably won’t sell your book, says Jami Attenberg, an author who garnered 50,000 pageviews one day after her bicycle was stolen. Writing for Buzzfeed, Attenberg explains how she set up a sting operation to get back her stolen bike after finding it listed on Craigslist. The story garnered momentary attention from local news sources, but all that popularity failed to translate into any kind of boost in book sales. Attenberg has since written two more books, including the bestselling The Middlesteins and the soon-to-be-released Saint Mazie.

Ian MacAllen is the author of Red Sauce: How Italian Food Became American (Rowman & Littlefield, April 2022). His writing has appeared in Chicago Review of Books, Southern Review of Books, The Offing, 45th Parallel Magazine, Little Fiction, Vol 1. Brooklyn, and elsewhere. He tweets @IanMacAllen and is online at More from this author →