I’ll Have an Everlasting Gobstopper With My Big Mac, Please

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Young British bibliophiles may have found the Golden Ticket. In a six-week campaign backed by the National Literacy Trust (NLT), McDonald’s will offer chapters from Roald Dahl’s books with its Happy Meals. The Rumpus would choose Matilda over a Lego toy any day—especially when 15.4% of British kids don’t have a book of their own, according to the NLT.


You can find Charley Locke's journalism on WIRED, tweets @CHARLEY_LOCKE, and drawings on her parents' fridge. You can also sometimes spot Charley imperiously making book recommendations while managing the McSweeney's Pop-Up Shops. More from this author →