Ditching Amazon: Good for Business

After it dropped Amazon as one of its booksellers, sales for Educational Development Corp. (which has imprints such as Usbourne) titles rose from less than $1,500 a day to around $30,000 per day:

The Amazon decision, White added, was also made with an eye toward stemming a nine-year decline in sales through its Usborne Books & More division, which uses independent sales consultants to sell its books through a combination of direct sales, home shows, book fairs, and Internet sales. In that regard, the move to stop selling to Amazon has proved to be a brilliant business decision. While sales through retailers rose modestly in the first six months of fiscal 2016, sales through UBAM skyrocketed by 99%, and the furious sales growth has continued into the third quarter.

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Kelly Lynn Thomas reads, writes, and sometimes sews in Pittsburgh, PA. Her creative work has appeared in Sou’wester, Thin Air Magazine, Heavy Feather Review, metazen, and others, and she received her MFA in Creative Writing from Chatham University. She is hopelessly obsessed with Star Wars and can always be found with a large mug of tea. She also runs the very small Wild Age Press. Read more at kellylynnthomas.com.

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