Oxford academic Elisabeth Kendall has found that poetry may be a major recruitment tool for militant jihadis in the Middle East. Although poetry is often sidelined in Western cultures, it is still important in Arab-speaking nations, where a reality TV show called Millions Poet gets more views than sports events:
“The language of poetry emulates the language in which the Qu’ran was revealed … jihadist publications make liberal use of poetry from the classical heritage, which they largely fail to attribute, but which listeners might find faintly familiar from oral tradition,” [Kendall] says. “The beauty of the language, solemn intonation, pattern and rhythms found in more classical poems, could not fail to impress.”