Iceland, Nation of Readers

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Holland isn’t the only Northern European country with unusual Christmas traditions. Icelanders pride themselves on being a nation of readers—93% of residents read at least one book a year, and one in ten publishes one in his or her lifetime. How does a nation create such a preponderance of readers? Why, the annual Jólabókaflóð, or “book flood,” of course!


You can find Charley Locke's journalism on WIRED, tweets @CHARLEY_LOCKE, and drawings on her parents' fridge. You can also sometimes spot Charley imperiously making book recommendations while managing the McSweeney's Pop-Up Shops. More from this author →