Although it marks a turn away from the hit-heavy model of a record industry money-maker, Rihanna’s Anti is still a calculated capitalist move, and the Atlantic explains how. In an editorial examination of record release strategies, the Atlantic connects the dots between Samsung’s sponsorship of the new record and how Rihanna is making money by giving the new album away for free. Read the piece here, and a review of Anti by the same writer here.
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