An ad campaign by Penguin Random House in the UK meant to intrigue readers into purchasing classic books has instead sparked controversy for being anti-Russian. The ad features an unattributed line from the novel Fathers and Sons by Ivan Turgenev: “Aristocracy, liberalism, progress, principles… Useless words! A Russian doesn’t need them.” Russian ex-pats living in London are questioning PRH’s motives in selecting that line instead other more well-known and less offensive lines, and a petition asking PRH to pull the ad has been gaining signatures.
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