Yellow Is the New Black

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Publishers know that most book buyers can’t adhere to the age old adage to never judge a book by its cover. The result has been an uptick in yellow book covers as book sales move online. Yellow is an eye-catching color, especially on screens, explaining memorable covers like Marlon James’s Brief History of Seven Killings.


Ian MacAllen's fiction has appeared in 45th Parallel Magazine, Little Fiction, Vol 1. Brooklyn, Joyland Magazine, and elsewhere and nonfiction has appeared in Chicago Review of Books, The Negatives, Electric Literature, Fiction Advocate, and elsewhere. He is the Deputy Editor of The Rumpus, holds an MA in English from Rutgers University, tweets @IanMacAllen and is online at IanMacAllen.com. More from this author →