More and more, book publishers are turning to data studies and algorithms to predict which kinds of books will sell. Susanne Althof, in a piece for WIRED, interrogates the wisdom of such an approach, speaking with people in the industry who worry it will compromise the diversity of books being put out and the tech leaders who insist that this is simply the future:
What Archer and Jockers have done is just one part of a larger movement in the publishing industry to replace gut instinct and wishful thinking with data.
