Not Enough Buzz to Go Around

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At Lit Hub, Ilana Masad outlines the importance of publicists in generating buzz for new books in a social media saturated-environment, and the struggle many authors face to generate their own publicity at small presses without the resources to do more:

The difference between being published with a “Big 5” publisher versus a small or independent press is not necessarily how much work the writers have to do, but how much that work gets noticed.


Katie O'Brien is an English major at Cornell University, where she writes for kitsch magazine, DJs for a rock station, and complains about the cold. Find her on Twitter @abluekite. More from this author →