PR
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“Dear Abby” for Books
Stop any comparisons… turn to your own project with laser-beam focus, and bolster your own campaign as if you’ve spent years of blood, sweat, and tears working on this creative achievement—because chances are, you have spent years working on it.…
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The Rumpus Interview with Aliza Licht
Aliza Licht, former SVP of Communications for Donna Karan International, talks about her debut career guide, what she wishes she knew when she was starting out, and how to build an audience on Twitter.
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All Press, Good Press
Publicity is a fundamental component of the book-selling process—it’s unlikely a reader will buy something she doesn’t know exists. So why do we find public relations so despicable? In an essay for Jacobin, Jennifer Pan reminds us that capitalism is…
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Publicists vs. Reporters
“The dangers are clear. As PR becomes ascendant, private and government interests become more able to generate, filter, distort, and dominate the public debate, and to do so without the public knowing it.” Newsrooms are experiencing a PR takeover—as the…